Veronica Lin is a sr. designer passionate about strategy and innovation, with 10+yrs of experience in building brands, products and services from the ground up.

Previously at PepsiCo Design & Innovation Center,
PENSA, Heyday.co and JoshOwen

 
Selected Projects

Demistifying PSE Allergy Meds

Improving PSE meds purchase experience through technology

View Case Study

Modernizing Office Vending

Transforming how modern employees access snacks in the business & industry ecosystem

View Case Study

 
 

Design Approach

Translating complex problems into new and impactful solutions through a holistic approach and vision

I work in the design and strategy space, decoding multi-layered problems to redefine products and experiences – to ultimately enhance people’s lives. As a creative problem solver, I like to apply strategic thinking in new ways and challenge myself.

I have been privileged to work with amazing brands, but more importantly, amazing people at SodaStream, Claritin, Quaker Oats, Hot Tools, PepsiCo, Bayer, Zero Halliburton, Oxo, Diggs, Drinkfinity, Movo Gelato, OTHR, Lotik and more.

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Say Hello

Part designer, part nerd, part foodie: I can never say no to good coffee!

Please feel free to reach out - good vibes only :)