Veronica Lin is a product designer passionate about strategy and innovation, currently leading projects and teams at Pensa, NYC.
Recent Projects
Reinventing an Icon
A new hair dryer to solidify Hot Tools as the premium brand of choice for hair stylists
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Other Fun Stuff
Design Approach
Translating complex problems into simple and impactful products through a holistic approach and vision
I work in the design and strategy space, decoding multi-layered problems to redefine products and experiences of operational / consumer workflows into seamless ecosystems – to ultimately enhance people’s experiences.
I have been privileged to work with amazing brands, but more importantly, amazing people at SodaStream, Claritin, Quaker Oats, Hot Tools, PepsiCo, Bayer, Zero Halliburton, Oxo, Diggs, Drinkfinity, Movo Gelato, OTHR, Lotik and more.
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Part designer, part nerd, part foodie. I love using my creative energy to bring out good ideas!
Feel free to reach out for collabs :)