Veronica Lin is a sr. design strategist passionate about innovation, with 10+yrs experience @PensaNYC @HYDY @PepsiCo.

 
Selected Case Studies

Demistifying PSE Allergy Meds

Pre-approved PSE products at your fingertips

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Document Effortlessly

Building the best-in-class recording app from the inside out

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Modernizing Office Vending

Transforming how modern employees access snacks

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Design Approach

Translating complex problems into simple and impactful products through a holistic approach and vision

I work in the design and strategy space, decoding multi-layered problems to redefine products and experiences of operational / consumer workflows into seamless ecosystems – to ultimately enhance people’s experiences.

I have been privileged to work with amazing brands, but more importantly, amazing people at SodaStream, Claritin, Quaker Oats, Hot Tools, PepsiCo, Bayer, Zero Halliburton, Oxo, Diggs, Drinkfinity, Movo Gelato, OTHR, Lotik and more.

See Resume

 
 
 

Say Hello

Part designer, part nerd, part foodie. I love using my creative energy to bring out good ideas!

Feel free to reach out for collabs :)