Pre-approved PSE allergy medicines at your fingertips
When regulations changed in 2005, medicines containing PSE, including allergy decongestants, moved behind the pharmacy counter.Thus, with the new 2005 laws, allergy PSE decongestant category sales dropped 50% nation-wide ever since.
Our client and #1 Allergy brand in the US approached us to find ways to improve sales by leveraging design strategy, user-centered methodologies and available technology.For the purpose of storytelling, some data has been modified or omitted. The view of project does not reflect the views of the client.
Role:
Design Strategy,
User Research,
Generative Research,
Interaction Design, Design Thinking & Workshops
Team:
Lisa Lehman, design lead
Veronica Lin, designer
Client team:
Brand manager,
Innovation manager,
IT consultant
Year:
2016 - 2017
The Process
PSE MOBILE RESERVATIONS
Mobile Reservations makes purchasing PSE products easier and faster than ever.
No more waiting in line to speak to a pharmacist, no more fumbling with your wallet to find your identification or signing agreements at the counter.
With Mobile Reservations, you can pre-identify yourself to check your eligibility for PSE products prior to store visit on your phone, pre-order through the App and use the Express Lane at the pharmacy to pick up the order.
Informed purchase
We will help you understand the product details and what it means for you, so you can make the right allergy med purchase confidently.
The product page is offers additional information around what D means for the user, explaining the “D” difference in clear terms, and enabling comparison between allergy options.
Streamline the purchasing process through Mobile Reservations, saving you time at the pharmacy.
Choose a pharmacy that is convenient for you, reserve your order, and skip the line at the store through the express lane.
The user is supported through the process with helpful information such as pharmacy directions and store hours, PSE amount per product, or alerts for instructions at the pharmacy.
Manage and stay on top of your PSE Purchases directly on the app.
Plan ahead by verifying your identification and pre-checking your PSE eligibility from the comfort of your home.
Each citizen is only allowed to purchase 3.6g a day, 7.2g a month by state and federal law. The App alerts the user when the PSE limit has been reached prior to visiting the pharmacy
Conclusion
The problem of PSE purchasing was complex and interesting at the same time, as we worked at the intersection of physical and digital experience.
While the challenge was to streamline the purchasing process for loyal consumers at the pharmacy IRL, we quickly found ourselves in the digital domain, translating the retail experience into a online shopping format. The new service reduced the consumer purchasing process from 20+ min to 5 min, gave back greater personal data control to the users, allowing for greater consumer satisfaction.
I was privileged to be part a team that was passionate about providing meaningful technology to improve people’s lives, and by pushing the boundaries of what a brand could do for its loyal consumers.
