Veronica is a designer passionate about creating unique and meaningful experiences for people. In her work she looks to decode culture and recognizing the human in the spaces, objects and interactions surrounding us in our daily lives. You can often find her scribbling in her sketchbook with a cup of coffee. She’s originally from Florence, Italy and her work has been exhibited at the Dyer Arts Center; and featured in Designmilk, MoreWithLessDesign and Azure Magazine; and won IDEA, Good Design Award & FastCompany Innovation by Design Award.

Veronica is currently leading design projects and teams at PepsiCo NYC Design & Innovation Center.